groeten van de ABN
Door: Willemien
Blijf op de hoogte en volg Willemien
19 Oktober 2006 | Verenigde Arabische Emiraten, Abu Dhabi
ABN AMRO ANNOUNCE IT WILL NOT ENTER THE NEXT VOLVO OCEAN RACE
18th October: ABN AMRO today announced that it will not enter the 2008/9 Volvo Ocean Race. ABN AMRO’s participation with two boats in the 2005/6 round-the-world race was a huge sporting and marketing success. This was ABN AMRO’s first global sponsorship project aimed at uniting the worldwide territories of the bank, raising global awareness of the brand and introducing the global tagline ‘Making more possible’.
ABN AMRO ONE achieved overall race victory when it arrived in Gothenburg on 17th June 2006 with six offshore leg wins out of nine, and five out of seven in-port race victories. This was undoubtedly one of the most outstanding performances in the history of the Volvo Ocean Race. ABN AMRO TWO finished in an impressive fourth place overall, as well as breaking the world 24 hour speed record during the event.
The campaign’s primary objectives were to involve employees from all key territories around the world, achieve worldwide brand exposure, create a platform for client hospitality, communicate the core values of the bank to a global audience, and win the race. All objectives were achieved during the race.
Jan Berent Heukensfeldt Jansen, Managing Director of TEAM ABN AMRO commented: “The Volvo Ocean Race has been a great marketing platform for us and its impact will continue long into the future. We entered the Volvo Ocean Race as a three year, one-off campaign to meet specific objectives, promoting the unity and strength of the ABN AMRO brand to a global audience. We did everything we could to win the race, and with a combination of teamwork and professionalism TEAM ABN AMRO travelled the world reflecting all that the bank stands for. The results of the campaign confirm that all our objectives have been met, which is largely thanks to the outstanding effort made by the large number of people involved. The Volvo Ocean Race is a unique event with a global following, and one which we are very proud to have been part of.”
Dear colleagues,
We look back at a very successful period with TEAM ABN AMRO.
Winning both the marketing and the sailing race was a wonderful and rewarding experience. One we will never ever forget.
This all could never have been achieved by the TEAM ABN AMRO without you.
Your excitement, involvement, creativity and passionate support have been a great source of inspiration.
Thank you very much.
Kindest regards,
Jan Berent
18th October: ABN AMRO today announced that it will not enter the 2008/9 Volvo Ocean Race. ABN AMRO’s participation with two boats in the 2005/6 round-the-world race was a huge sporting and marketing success. This was ABN AMRO’s first global sponsorship project aimed at uniting the worldwide territories of the bank, raising global awareness of the brand and introducing the global tagline ‘Making more possible’.
ABN AMRO ONE achieved overall race victory when it arrived in Gothenburg on 17th June 2006 with six offshore leg wins out of nine, and five out of seven in-port race victories. This was undoubtedly one of the most outstanding performances in the history of the Volvo Ocean Race. ABN AMRO TWO finished in an impressive fourth place overall, as well as breaking the world 24 hour speed record during the event.
The campaign’s primary objectives were to involve employees from all key territories around the world, achieve worldwide brand exposure, create a platform for client hospitality, communicate the core values of the bank to a global audience, and win the race. All objectives were achieved during the race.
Jan Berent Heukensfeldt Jansen, Managing Director of TEAM ABN AMRO commented: “The Volvo Ocean Race has been a great marketing platform for us and its impact will continue long into the future. We entered the Volvo Ocean Race as a three year, one-off campaign to meet specific objectives, promoting the unity and strength of the ABN AMRO brand to a global audience. We did everything we could to win the race, and with a combination of teamwork and professionalism TEAM ABN AMRO travelled the world reflecting all that the bank stands for. The results of the campaign confirm that all our objectives have been met, which is largely thanks to the outstanding effort made by the large number of people involved. The Volvo Ocean Race is a unique event with a global following, and one which we are very proud to have been part of.”
Dear colleagues,
We look back at a very successful period with TEAM ABN AMRO.
Winning both the marketing and the sailing race was a wonderful and rewarding experience. One we will never ever forget.
This all could never have been achieved by the TEAM ABN AMRO without you.
Your excitement, involvement, creativity and passionate support have been a great source of inspiration.
Thank you very much.
Kindest regards,
Jan Berent
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20 Oktober 2006 - 14:17
Marjolein:
Mooi compliment voor jou en je collega's! lfs, M -
21 Oktober 2006 - 10:18
Johan:
Hoi Mien,
Zat er in hé.
Ik heb nog met Jan Berent gesproken laatst. Hij vroeg toen ook of ABN door moest gaan. Ik zei dat ze dit moest doen want dan konden ze eens aantonen dat ze iets konden continueren op een hoog niveau. :-)
Is zeker niet aangekomen ;-)
Groeten aan de kamelen daar!
Johan -
23 Oktober 2006 - 19:10
Carolien:
Ha die willemien, mooie woorden van dank,die zeker op zijn plaats zijn mijns inziens! Daar was je onmisbaar net als hier voor mij in ieder geval, want ik mis je gezelligheid! Hopelijk heb je het erg naar je zin daar in dat verre warme land! Hou je goed! Liefs, X carolien -
24 Oktober 2006 - 14:42
Wendelien:
He kameeltje...wat een super tekst, goed voor donkere dagen!
Op naar het volgende succesnummer, dit keer op olympisch niveau ;-)
Veel plezier met kameeltje rijden, niet zeeziek worden hoor!
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